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Social Impact Panel

Don Norman, JC Herz, James Hong
Moderator: Mark Resch

The panel started off with a bang. A cacophony of pontifications ensued. But seriously, JC and James led with a thought that most CIOs do not think about cameraphones.

JC: “No boss says, go do this task with your cameraphone. The killer app for camphones, away from the cities, is eBay. You have to buy digital cameras to show your lovely collectible on eBay.”

Don: “Are you sure if eBay is a major driver? When you have hundreds of millions of digital camera users?”
James: “Hey it’s sex talk that drove AOL…”

JC: “Beyond the early adopter of Japanese schoolgirls, the killer app is grandchildren.”

James: “We haven’t found the killer app for cameraphones yet. A killer app is when people are running to the store to buy a cameraphone to do that killer app.”

What James learned from five months with Yafro…
- watching our users has taught me a lot
- the younger generation are getting the cameraphone FIRST
- so they’re using camphones differently
- people are social beings (we enjoy communication)
- people are lazy

- camphones satisfy both constraints – feels good to share photos, and you can be lazy – unlike a blog, which has never taken root

- Community – What is the attractive force that glues a group of people together – proximity, familiarity, sex, etc.

- In the beginning – you told a story; Then: Gutenberg made a Bible; Then: take a photo and process it and pass it around; but now, take a picture, press a button and you’re done

- Expose your life. Because YOU matter.

- Keep up with your friends in five minutes – especially those you care about.

- Makes the world a little smaller.

- shared social artifacts
- it’s like a mantle, or a fridge, inside a house – it is a shared space to share stories about your life, it’s about who we are

- last year, Don made a vow to not be a curdmegeon, but will now break it
- the term killer app is erroneous
- logical analysis, used by engineers, is usually wrong because people are not logical
- sometimes people don’t know what they want
- example of what might happen with cellphones due to their pervasiveness: we make appointments, and write it down, and expect to keep it. Why? It’s an artifact of the factory – and over time, we have to synchronize our time. But with phones, we may not have to schedule as hard if you are always connected by cellphones. This is an emergent behavior.
- So behavior is changing.

- we need to compute the social cost of wasting people’s time

- we don’t change behavior, we just watch it to understand, and create products around what people want to do
- was originally a joke, which had 2 mill hits in a week

Kodak – three reasons for a photo – memory, entertainment or information

How does this technology change the assumptions we have? Privacy for example? Before Email, people assumed emails were private. But now, we all assume that email belongs to the company we work for. People now assume they can be surveiled at work. Cameraphones will change certain assumptions.

James then asked the audience how the cameraphone has been impacting them.

Bill Tai initially thought camphones would just be a low end replacement for low end camera, but it’s more about capturing moments in perpetuality, so the mantel is now a living thing. My friends don’t understand my love for kiteboarding, so my documentation of my hunt for wind is valuable.

Rich at HP felt it was a too low resolution to use, and use dies off.

Juha of Nokia did some extensive market research. First week 20-30 pictures. Then it goes down to 8-10 and plateaus there. More than a digital camera – 35 per month. How many are shared? Over MMS is 1-2 per week.

June 14, 2004 in Web/Tech | Permalink | Comments (0) | TrackBack (0)



Greg Elin and Stewart Butterfield

Photos have stories
Artifact/pixel manipulation is very mature
But Story manipulation is not

Fotonotes manage photographs as a plurality of objects:
Depicted persons and objects
Related stories

Stores the story directly inside the JPEG

But more than region annotation
Can use to tell stories
Group annotations of family photos

Stewart then showed the Fotonotes system within Flickr
Flickr is the Google of Albums

Using the “PhotoStream”
Shows related pictures, tagged photos, relate metadata, and chat!

FotoNotes puts an information space behind the photograph…

June 14, 2004 in Web/Tech | Permalink | Comments (0) | TrackBack (0)

Ten Golden Rules is a picture site based on a camera called the LOMO. What we like here, though, is their list of The 10 Golden Rules. Since most of them apply to someone taking photographs, I think you'll easily see how these rules might apply to someone who's trying to use cameraphones to make something cool, wild, beautiful...innovative.

1. Take your cameraphone wherever you go.
2. Use it any time--day and night.
3. Phonephotography is not an interference in your life, but part of it.
4. Try to shoot from the hip.
5. Approach the objects of your cameraphone desire as close as possible.
6. Don't think.
7. Be fast.
8. You don't have to know beforehand what you captured.
9. Afterwards either.
10. Don't worry about any rules.

Thanks to Joi Ito's blog for the link.

May 4, 2004 | Permalink | Comments (0) | TrackBack (0)

Societal Impact

Mark Resch, Onomy Labs, Inc. moderated this free-flowing and entertaining discussion about the impact of cameraphones on society.


Don Norman
JC Herz
James Hong

May 4, 2004 | Permalink

PolicyScope: Privacy and Cameraphones

Elliot Maxwell led this panel.

He began with examples from the conference:
Moses Ma told the story of the mean picture from the shower room.
The fellow from samsung said we're committed to it, but you can't use it here
Dan Greening said what we know.
James Hong said "get used to it"

There's legislation in NY about privacy concerns.
What are the issues? Are they meaningful? How do they fit in? In particular how to we think about them in a world where hundreds of millions of these devices will be sold. Billions of images will be taken and shared. These will be used for movies, audio, as well. These devices will become invaluable.

Instead of talking about killer apps, is privacy a killer issue? Will this lead to policy, laws, and regulation that will lead to the inhibition of the take-up of the technology?

The panelists:
Hansjurgen Garstka, Data Protection Commissioner of Berlin
Becky Burr, Wilmer Cutler and Pickering
Dierdre Mulligan, UC Berkeely

Given the principles, as they evolved from IT:

In a world of pervasive computing, does this framework work?

Continue reading "PolicyScope: Privacy and Cameraphones"

April 30, 2004 in Current Affairs | Permalink | Comments (0) | TrackBack (0)

The Human Side of Cameraphones

Don Norman's goal is to help companies make products that appeal to the emotions as well as to reason.

The mobilephone is really not about communication.
It's being used in a wide variety of complex ways we've never thought of.
We designed it to be used by a small number of users...probably in emergencies.
SMS was designed for service providers to send short messages to you, not you to send it to other providers, so the message length is short.

Ubiquitous Mt Fuji pic, is an example of social touching. Always touching, continuously in touch. The content doesn't matter. It's about remembering.

Once upon a time there was only one information technology that we strapped to our bodies...the wristwatch. It's accurate, yet it's more jewelry than timepiece.

Picture of phone in a hand…fondling the phone. Look at the face of the phone…sailboats. It’s become jewelry, a sign of prestige, a sign of self, our favorite music and photographs. It’s becoming a part of our lives and our personality.

The cellphone is a new platform.

When Norman wrote “The Invisible Computer” he suggested that computers would cease to be the center of the mediated environment. We can buy, sell, read books, control the AC, run the bath water, use it for the subway…we can do everything.

There was a lot of talk about how it’s too complicated, but it’s not easy to make something simple. It’s really hard. The way to do something simple is to let it do one thing really well. If you give multiple options, you need to specify what you want it to do.

To make it simple, you’ll have to hire a huge team of social scientists…not technical people.

The computer industry has learned this lesson, but perhaps the telecommunications industry hasn’t yet.

Context…immediacy makes a huge difference. Even with analog photography, a large portion are never developed, others are never picked-up, others are not viewed, most of the rest are viewed once and stored. There is a very small number of people who actually organize their pictures.

Consumer Marketplace
This is very different from high-tech. This market is paradoxical: it’s very slow and conservative, but very fast and trendy.
When a device takes off, and is adopted quickly, it’s 10 years.

People are often proud of the fact that they’re not technologists.

Norman asserts that it’s all about emotions.
Carl’s talk was interesting. “Men thing the cameraphone is good for memos, and women think about it as a mirror…”

Most of the killer apps have to do with enhancing social interaction.

Rich Lane, from TeleNor, has analyzed cameraphone usage: there are genre’s of usage.

A soft drink supplier will keep the supplies filled, and displayed properly—documented by cameraphone.
Ivrea observation…prove you worked out.

Take a photo at a construction site to get the answer to a question.
Food that’s artistically prepared tastes better.

Social memories
Good memories

Social touching

Jokes, chain messages

Memory aids
Self-documenting picture

Use the visual image to send a message to the cake shop. Telekatessen…

There are three levels of processing in the brain: visceral, behavioral and reflective.
Visceral is attraction. Behavioral is about how things are used. Reflective is about self-image. Reflective is intellectual design. Tells us who we are.

Cognitive is quite a complex information processing system.
The emotional system is equally valid.

In additional to things being usable, they need to be pleasurable and fun!

April 30, 2004 in Web/Tech | Permalink | Comments (0) | TrackBack (1)

Out of the box: GoPix

A new way to enhance and share images!

Ian captured an email, with audio, and sent it via email. You can share the message with friends. It lets you share more than just the picture. When you add the audio, you get a good sense of the coolness of the event. lets you tell the story, like an album service, and optimize the way your image is presented.

You can also create theme shows from your pictures. This will let a user look at pictures by date or by slideshow. There are fun additions on the way.

April 30, 2004 | Permalink | Comments (0) | TrackBack (0)

An in-depth look at developments in cameraphone technology


Robert Darveaux, Amkor Technology
Zack Weisfeld, M-Systems
Jeff Herbst, nVIDIA
Patrick Gildea, IC Media

Major trends are identified, and the panel will address those trends.

Trend #1 The camera module becomes the unifying device.
Handset manufacturers have handed-off these modules to outside companies.

Most of the early module makers are Japanese companies.
Pretty even split between CCD and CMOS.
Module assembly is focused in Asia.

Trend #2 2004 is the year of 1.3mp
While VGA is still volume important, all of the design competitions are in 1mp. 2mp to follow in 06.
CCD is the initial technology that enables the next generation of resolution. CMOS always replaces CCD later.
1.3mp requres new functionality: video, digital zoom, optical focus, flash
1.3mp enables new applications: barcode reader, fingerprint reader, new OS/Software, backend chips, baseband chips, display technology.
1.3mp implications: lenses, sensors, manufacturing are all more expensive, when compared to VGA
2mp is just around the corner.

Trend #3 Everything gets harder above 1mp.
It's like driving in Boston at the Callahan Tunnel
As pixel size shrinks, the xy and height of lens change, which leads to higher manufacturing costs.
Alignment of device to lens system goes to 25 microns. Tilt must be less than .3 degree.
A compounding difficulty is the lack of standards in the Industry. Also few industry best practices.
13 customers had 13 different reliability requirements.

Lens sets get more complicated. Lens shortages are causing supply problems...even more than silicon. So these manufacturers are adding capacity. Kodak will be a major player.

CMOS is the sensor of choice in the cameraphone. Low power, high silicon integration, smaller footprint, and market capacity. 2004 will have 100m CMOS units. The challenge is capacity here, too.
Top 10 manufacturers are 90% of the market.

VGA module is 10x10x7.5, but 1mp is 9x9x6.5mm. Smaller pixels capture fewer photons...goal: collimate more light. Add microlenses to pixels themselves.

Form-factors restric the module. Track height, fixed lens, power consumption, no-flash all are issues.

Trend #4 Rapid growth shifts from Japan and Korea to Europe, China and US.
While today Japan is the biggest market, along with Korea, growth appears flat. Penetration rates exceed 95%. The markets there are turn-over markets.
US grows the slowest, lagging behind Europe and China.
Worldwide, by 2008, handsets with and without cameras are equal, nearly 609m handsets total.

Trend #5 Is YUV baseband running out of steam?Sensor--ISP--DSP--System
These systems are very interactive between the sensor and image signal processor. They sensor produces RGB, the ISP takes it and creates YUV, and a digital signal processor format converts to JPEG for example, and sends it to the system.

The sensor companies are pushing to integrate up. The baseband processor (the handset itself) is adding application and media processors.

This is an exciting development that will lead to a 6-month design cycle. Today, the media processor takes YUV, but in the future, they'll be providing processing that will absorb the RGB itself. There will be a land war inside the phone. It's a huge market, much bigger than the PC market.

So...what do we do with this huge data?
77% of the market in 2005 will be feature phones.
Capacity will need to be 2gb for the high-end, 1gb for the mainstream by 2007

Standard design reqirement is to have 100 pictures on the phone onboard.
In a Japanese phone 30% of the cost is memory...compared with single-digit levels in Europe.
As the most expensive component in phones today, there are considerable pressures to reduce costs.
Size needs to be smaller.
Memory must be high performance. Especially with multi-shot, and video emerging.
Battery consumption must be small, too.

You can look at memory pictures per dollar, pictures per second, and pictures per battery

Trend #6: Momentum is driven by suppliers, not consumers.
Do consumers really want what's being offered? Perhaps the technology is changing faster than demand.
Nokia has announced that while today 10% of the shipped handsets have cameras, they're committed to shipping 100%.
3 of 4 elements of phones are os, computing power, and color display. The remainder is the camera. It's the best way to take advantage of the capabilities of the phone.
Japan and Korea indicate that this isn't much of a push.

Carriers: "Forget the packets, just sign the service contract..."
Pictures are not being sent over-the-air, even in Japan. Traffic isn't increasing. The cameraphone is the incentive. It's the next new thing...that will get them to upgrade. An old-fashioned explanation.

Top 5 handset manufactures make up 75% of the market.
Yet the top 5 have not sold many cameraphones.
Japanese are sellling upwards of 90% of their phones with cameras.

April 30, 2004 in Web/Tech | Permalink | Comments (0) | TrackBack (0)

Out-of-the-box: James Hong

CEO of Eight Days, Inc.

Developed and found that this experiment created one of the top 25 Internet advertising sites, and it's now one of the top 5 dating sites for 18-24 year olds on the Internet.

Yafro is a moblog. Lets users share pictures, threaded discussion.

The company mission is to build fun products fast and often.

This website lets people create games for others to play. Mobile Foto Scavenger Hunt.

Administrator of the game sets-up the game.
The game is time constrained, players limited to a small list, and items to search are set.

James started the game in real time.

Play the game online!

April 30, 2004 | Permalink | Comments (0)

Moses Ma, Tipping the Market

It's very hard to make a market tip.

Placement is important, consider the case of the undershirt. But initial media portrayals of cameraphones have been incredibly negative. There hasn't been a single positive portrayal of cameraphones in Hollywood.

What can industry do about it?
Learn from Apple placement: The good guys use apple, the bad guys use windows.
Consider a Screenwriting contest to reward positive innovative portrayal of cameraphone use.

Alternate: You might consider cameraphone use for safety. Like cellphones, cameraphones could be even more of a personal safety device. You could integrate with "Amber alerts". So you could present cameraphones as a good citizen.

Social phenomenon:
Hands Across America

Proposal: One World One Day
Call for 50 million images and videos on the topic of "What you love"
Valentine's Day 2005
Launch at C|Summit 2005

It's important to ask the right question.
It's hard to "create" a fad
Keep participation focused, have a low cost to get past the bad stuff.

Create an imaging venture fund.

Private forum at

We need some success stories. Next year, people will need to be talking about who and how they made money. The venture fund is probably a good idea.
Examples of good usage will make the market move.

April 30, 2004 in Web/Tech | Permalink | Comments (0) | TrackBack (0)